Our
Evolution
Zarthi [ˈzär-ˈthi] noun; is a combination of two words – Biz.(business) and Sarthi (Hindi word for companion)
In the Hindu epic Mahabharata, Lord Krishna was the charioteer “Sarthi” for Arjuna, one of the heroes in the battle between the Pandavas and the Kauravas. As a charioteer “Sarthi,” Lord Krishna became Arjuna's guiding force. Lord Krishna’s divine wisdom and mentoring of Arjuna led to the Pandavas winning over the Kauravas. Hence, the word Sarthi has been immortalized in Indian culture. It is a revered word signifying a companion and guide in your journey.
Sarthi has been immortalized in Indian culture. It is a revered word signifying a companion and guide in your journey.
With the intent of being the Sarthi who accelerates businesses, we picked biz, an abbreviation for business. Combining biz with Sarthi, Zarthi was born. Rallying behind Zarthi's idea, our brilliant design team came up with the logo imbibing the spirit of Sarthi. The letter ‘Z’ in Zarthi’s logo symbolizes a business. It encapsulates the letter ‘S,’ symbolizing Sarthis. The horse encapsulated in the letter ‘H’ along with the stroke connecting it to the letter ‘Z’ symbolizes a chariot.
Businesses seek growth. To achieve this, various departments (a.k.a. Practices) come together to solve core business problems. However, while solving these problems, they often get diverted by tangential yet unavoidable roadblocks, impeding the desired growth. Zarthi’s vision is to enable these Practices to bypass these roadblocks and solve business problems faster.
Born to Techpreneurs, Aditya wanted to be an engineer ever since he was in grade 5. So, he studied electrical engineering from Georgia Tech and got his Masters in AI/ML from Stanford. Having successfully bootstrapped Centilytics, a product company, to a $3 million ARR. He's now building Zarthi with a vision to help all businesses scale faster.
Hailing from an Army background, Desh Deepak has a rich experience of staying in multiple states across India. After completing his engineering in Computer Sciences, Desh Deepak started exploring his affinity for problem-solving as he started out in Centilytics' Quality Assurance team. Rising through the ranks, he currently heads QA for Zarthi. 
Fueled by her enthusiasm of everything finance, Devisa completed her MBA in Finance from IIM Lucknow after getting her Commerce degree from St. Xavier's, Kolkata. A Chartered Financial Analyst (CFA), Devisa was working as an AVP, Markets, at Citigroup as the startup bug bit her and she joined Zarthi to head finance.
Born into a defense family, Ekansh got pan-India exposure from an early age. After getting his engineering degree from Manipal and MBA from MDI, Gurgaon, he also completed his MiM from ESCP, Paris. After starting his professional career with Simplilearn, he joined Centilytics and rose through the ranks to head Sales and is currently building a global sales team for Zarthi.
Constantly driven by his inner excitement of figuring out something new, Himank started his career as a dot-net engineer for Maruti Suzuki and 4C. He then soon joined Centilytics as a Product Manager and true to his belief in mamba mentality, he rose up the ranks to head the Product Practice at Zarthi.
Kushagra started out as one of the earliest members of Centilytics. After completing his engineering in Computer Sciences, he began his journey out as a software developer. He then soon realized his knack for processes and operations, which kickstarted his execution journey and he is currently heading the operations for Zarthi.
Passionate about psychology, Mahesh also holds a Double Master's degree in Applied Psychology and Information Technology. He chose IT to build a career and started as a Software Developer, focusing on research, development, and integration solutions. Over time, he took on a leadership role, guiding teams to deliver innovative solutions and contribute to product development.
Nidhin started his career as a Systems Engineer for cloud services and delved into some entrepreneurial activities soon after. A self-described engineer at heart, Nidhin started out in Centilytics as a Senior Solutions Architect. Soon after, he started heading the Engineering Practice at Zarthi.
Born in the cradle of the scenic Himachal, Shubham Sharma completed his MBA from NMIMS after getting his engineering degree. Fascinated by cutting-edge gadgets and technology, Shubham started his career as an Account Manager in Centilytics. Soon enough, his hard work ensured he reached the helm of problem-solving as he is currently heading Concierge at Zarthi. Entrepreneurship
We (Sarthis) believe in making mistakes, learning from our mistakes, and never repeating them.
At Zarthi, learning new skills, unlearning outdated skill, and relearning skills is a given.
Our TalentOur Talent
“Zarthi’s team brought creativity and dedication to our IPL campaign, delivering a game that reflected our brand values and connected with our audience – all within an impressive timeframe of just 11 days. Their thoughtful approach and seamless execution ensured the project met our goals, leaving a positive impact on user engagement.”
“Zarthi recently helped us optimize the entire cloud infrastructure and brings costs down by 1/3 of our expenses. It filled up the crucial gap of a DevOps manager in our organization.
The team at Zarthi provides periodic solutions and recommendations on how we can save costs and scale-up. These services have made Zarthi a valuable partner in our day-to-day operations.”
“It has been a great experience during incubation period. The Zarthi team has understood our requirements and suggested the changes needed to be done to optimize cost and performance.
I really liked the whole process and am looking forward to a long-term engagement with Zarthi.”
“Zarthi’s team brought creativity and dedication to our IPL campaign, delivering a game that reflected our brand values and connected with our audience – all within an impressive timeframe of just 11 days. Their thoughtful approach and seamless execution ensured the project met our goals, leaving a positive impact on user engagement.”
“Zarthi recently helped us optimize the entire cloud infrastructure and brings costs down by 1/3 of our expenses. It filled up the crucial gap of a DevOps manager in our organization.
The team at Zarthi provides periodic solutions and recommendations on how we can save costs and scale-up. These services have made Zarthi a valuable partner in our day-to-day operations.”
“It has been a great experience during incubation period. The Zarthi team has understood our requirements and suggested the changes needed to be done to optimize cost and performance.
I really liked the whole process and am looking forward to a long-term engagement with Zarthi.”
“Zarthi’s team brought creativity and dedication to our IPL campaign, delivering a game that reflected our brand values and connected with our audience – all within an impressive timeframe of just 11 days. Their thoughtful approach and seamless execution ensured the project met our goals, leaving a positive impact on user engagement.”
“Zarthi recently helped us optimize the entire cloud infrastructure and brings costs down by 1/3 of our expenses. It filled up the crucial gap of a DevOps manager in our organization.
The team at Zarthi provides periodic solutions and recommendations on how we can save costs and scale-up. These services have made Zarthi a valuable partner in our day-to-day operations.”
“It has been a great experience during incubation period. The Zarthi team has understood our requirements and suggested the changes needed to be done to optimize cost and performance.
I really liked the whole process and am looking forward to a long-term engagement with Zarthi.”
Azure Landing Zone Migration for a Leading Automotive Company
A leading automotive manufacturer approached us to modernize and standardize their Azure environment. Their existing Azure landing zone lacked the foundational design, governance, and security principles required for a scalable enterprise-grade cloud environment.
Multi-Cloud Security Strengthening for a Specialty Chemicals Company
A prominent adhesives and specialty chemicals manufacturer approached us to strengthen multi-cloud security across Azure and AWS. Using Barracuda web security, Fortinet firewall, SAFE, Microsoft Defender, and AWS Security Hub, the engagement closed governance gaps and delivered a resilient, future-ready hybrid-cloud ecosystem.
Third Wave Coffee Roasters
Gamified Engagement: App Growth with RCBxTWC Partnership
Third Wave Coffee joined hands with Royal Challengers Bengaluru as the Official Coffee Partner for the 18th IPL Season. To celebrate, TWC launched an engaging in-app campaign that rewarded fans for cheering RCB, building stronger brand affinity and boosting user engagement.
Location
Bengaluru, IndiaCompany size
51-200 EmployeesExplore all Case Studies
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