How Zarthi helped a well renowned GSI Build a Self-Learning, Personalized Website on AWS
A leading Global Systems Integrator partnered with Zarthi to transform its corporate website into an AI-first digital experience platform delivering personalized, contextual, adaptive, and conversational visitor experiences. The solution combines grounded generative AI, hybrid retrieval, real-time personalization, reinforcement learning, and anonymous visitor continuity to help users discover relevant content and engage more effectively through a scalable AWS-native architecture.Customer Overview
IT & Software
A global technology services and consulting organization operating across 50+ countries. Its corporate website serves as a key digital touchpoint for prospects, partners, and clients seeking solutions, thought leadership, case studies, and service information. The organization aimed to transform its website into an intelligent, self-learning platform, delivering personalized experiences, contextual discovery, and AI-powered engagement at scale.
10,001+ Employees
We delivered measurable business outcomes that validate the effectiveness of the solution
We identified key problems that need to be addressed to deliver a solution aligned with the customer’s problem
Services Involved
We delivered a well-defined micro-services architecture, maintaining efficiency and scalability, throughout project engagement
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